Summary
Date Posted: Thursday, February 13 2025, Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose
This role is responsible for overseeing the Bank’s overall marketing and communications strategy.

Job Key Responsibilities:
• Providing input into developing the Bank’s brand and developing comprehensive brand guidelines to ensure effective brand management.
• Identifying target markets and develop strategies to communicate with and to market them.
• Conduct research into attaining customer marketing insights
• Formulating and implementing a long term Retail and Corporate marketing and communication Strategy for pushing Banks products to the target market segments.
• Ensuring a consistent brand message is delivered across all communication channels and to all segments.
• Developing relationships with key media to secure and grow media coverage both online and offline.
• Planning, coordinating and implementing marketing and promotional campaigns in order to enhance IZB’s image in the market and increase brand awareness.
• Monitoring and analyzing market trends and recommending changes to marketing and business development strategies based on analysis and feedback.
• Developing value propositions aligned to customer expectations and maintaining effective internal communications to ensure that all relevant Bank functions are kept informed of marketing objectives.
• Recommending supportive activities for introducing products and channels on the market in coordination with the product development committee.
• Developing incentive programs for the increase of sales through the use of market research results and also monitoring competitor activities.
• Explore ways to improve new and existing product and services offering to increase overall profitabity.
• Manage the production of promotional materials in collaboration with the Corporate Services team and support lead generation initiatives.

Required Skills and Attributes
• Highly conversant and proficient with Microsoft package;
• Good communications, interpersonal and organizational skills;
• Presentation and Facilitation skills
• Strong propensity towards Aesthetics
• Decision making and judgment

Qualifications and Experience
• Grade 12 Certificate with Credit or above mandatory in Mathematics and English and any other three subjects.
• Must possess a University degree with a credit or better in any business-related field form a reputable university
• Master’s Degree or equivalent Professional Banking & Finance certification will be an added advantage;
• Minimum Experience: 8years, with 3 years experience in leading Marketing Strategy
• Must possess relevant sales and marketing accreditations and certifications, most notably membership to the Zambia Institute of Marketing

Work Hours: 8

Experience in Months: 36

Level of Education: Postgraduate Degree

Job application procedure
• Applications should be submitted electronically, via our website using the link
• https://forms.gle/yVBZk343avkzekMYA 
• Application attachments should include clearly scanned copies of the Curriculum Vitae, Qualifications, Certifications and other supporting documents which will be uploaded via the link as one PDF document. Please note that physical applications will NOT be accepted.
• Closing date for the applications is 19th February, 2025
• To apply for this job please visit docs.google.com.

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