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Copper Rose Zambia (CRZ) is the largest youth-led organization in Zambia whose mission is to build a conducive environment for young people to thrive in all aspects of their lives. The organization envisions a world where every young person is happy, healthy, and living to their fullest potential. With thematic areas as follows.

1) Health and Well-being (HW).

 2) Gender Equity (GE).

3) Youth Development and Leadership (YDL).

 4) Organizational Development and Institutional Sustainability (ODIS).

For more information about us, visit our website on www.copperrosezambia.org

CRZ aspires to be the leading organization in Africa, driving change in these areas with excellence. As an organization, we are implementing various projects in 8 out of 10 provinces in Zambia using evidence-based approaches and community-led mechanisms to inform our work.

OBJECTIVE OF THE PROPOSAL

Through a tailored strategy that meets the needs of the organization, the primary objectives of the proposal are as follows:

• Increase brand visibility.
• Reach a larger demographic of partnerships/donors/organizations / the one percentiles of wealthy individuals etc., with the intent of diversifying funding
• Increased engagement through various digital platforms
• Targeted messages and graphics to appeal to our target audience
• Suggestions on obtaining High-Quality Video and Picture content
• Clear and precise messaging to push the narrative of the organizations rebrand (largest youth-led org in Zambia whose primary objective is to aid youth development)

SCOPE OF WORK

The Marketing Firm’s task shall include the following:

A detailed planned approach on how to reach this visibility objective with our targeted audience in mind. Our target audience are; decision makers within the scope of youth development, donors, and youth organizations.

Pilot proposal (a strategic plan to run with for three (3) Months).

This proposal should be a detailed approach that highlights the following;

• Message: Strategic, intentional communication of information, facts, and ideas
• Content: Digital communication materials including but not restricted to; text, images, infographics, videos, Platform prioritization, and content calendars creation to establish when to post and to encourage consistency.
• Strategy: Planning, development, and management of content.
• Measurement: Modalities for tracking impact, demographic information, and engagement on all platforms.

DELIVERABLES

The deliverables for the implementation of this pilot proposal shall be:

● Increase engagement on all digital platforms by 20%

• Clear and concise messaging on all digital platforms driving out the organization’s new branding narrative.
• Induction of novel alternatives for driving the new brand narrative outside digital platforms.

REQUIRED SKILLS AND COMPETENCIES

• Reputable Marketing Firm with at least three (3) years of experience in the industry
• Registered Marketing Firm with PACRA compliant with all registration requirements accordingly
• Portfolio of work with other organizations (past work with NGOs is a plus)
• Excellent communication skills

APPLICATION PROCESS

Please send your proposal by the 14th day of August 2023, to careers@copperrosezambia.org keep businessdevelopment@copperrosezambia.org in copy with the subject “Marketing Proposal,” including:

• A one-page pipeline of the steps you would take to deliver on this assignment
• A detailed budget, including your fee and potential expenses

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  References/Portfolio of past clients for whom you have carried out similar work (including contact details where permissible).

Kindly note that only shortlisted firms will be contacted. 

Copper Rose Zambia Provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation. We also strive to achieve equal employment opportunities through continuing diversity enhancement initiatives. We welcome candidates of all backgrounds and with diverse experiences to apply. We are committed to evaluating applications fairly.