Summary
Date Posted: Thursday, June 27 2024, Base Salary: Not Disclosed

JOB DETAILS:
Job Description
Role purpose
• Ensure execution of the Fungicides & Biologicals strategy and tactics to meet the business and financial objectives of the Southern Africa markets (Zambia, Zimbabwe, Mauritius, Malawi, Mozambique, Angola)
• Lead the development & implementation of innovative & targeted marketing campaigns.
• Manage development and implementation of marketing strategies to satisfy customer needs.
• Operational Support to drive sales of Fungicides & Biologicals within Southern Africa, plus support portfolio management including in- and out licensing.

ACCOUNTABILITIES
• Provide market intelligence input (trends, competitors analysis, constraints, value chain evolution) and monitor customer behaviour to deepen Fungicides & Biologicals market understanding.
• Maintain Fungicides & Biologicals 5-year product forecasts for the BA
• Design detailed campaigns to launch new brands, collaborating on the high-level content with rest of the team (Sales, CPD, Regulatory, etc)
• Develop and communicate branding, positioning, pricing framework.
• Liaise with external agencies in relation to content generation and execution.
• Provide marketing arguments & support the sales team and support technical team with product life cycle management.
• Support selected distributor with selling stories for key products and marketing support material.
• Sequence roll out in logical way to maximize efficiency and effectiveness
• Ensure campaigns are executed in line with marketing budget and plan
• Working with Sales to define and conduct post campaign effectiveness measurement.
• Monitor all channel outlets and evaluate creatives for campaign impact and progress, and recommend improvements where necessary.

Qualifications
Knowledge, experience & capabilities
Critical experience & knowledge
• Degree in agriculture, business and/or marketing
• Understanding of sales- and marketing process
• Principles of brand management and marketing
• Applied knowledge of marketing practices and the use of different media in developing effective, efficient campaigns
• Beneficial if understanding of crop agronomy and pest control practices
• Proven applied experience of working with sales teams to deliver campaigns effectively
• Experience of working with marketing functions in the development of campaigns
• In-depth understanding of customer needs and ability to deliver customer-driven campaigns
• Exposure to supply chain, forecasting, product development or product management practices

Critical technical, professional and personal capabilities
• Applies effective grower, channel and influencer segmentation
• Develops/delivers innovative, customer-driven offers
• Delivers distinctive value proposition to customer
• Strong presentation, communication and interpersonal skills
• Ability to interact and build relationships effectively, at all business levels, internally and externally
• Project management
• Leadership and motivation
• Analytical ability

Additional Information
Critical leadership capabilities
• Judgment
• Strategic thinking
• Focus on customers
• Planning
• Execution & results
• Collaboration
• Learning agility

Education Requirement: No Requirements

Job Experience: No Requirements

Work Hours: 8

Experience in Months:

Level of Education:

Job application procedure
• To apply for this job please visit jobs.smartrecruiters.com.

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