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Digital Marketer job at Theotoka Laboratory Solutions Limited
Theotoka Laboratory Solutions Limited
Website :
127 Days Ago
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Vacancy title:
Digital Marketer

[ Type: FULL TIME , Industry: Health Care , Category: Advertising & Marketing ]

Jobs at:

Theotoka Laboratory Solutions Limited

Deadline of this Job:
Friday, January 31 2025 

Duty Station:
Within Zambia , Lusaka, South - Central Africa

Summary
Date Posted: Monday, January 20 2025, Base Salary: Not Disclosed

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Learn more about Theotoka Laboratory Solutions Limited
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JOB DETAILS:
The Digital Marketer will develop, implement, track, and optimize our digital marketing campaigns across various digital channels to enhance brand visibility, engage target audiences, and drive measurable growth in revenue and customer acquisition.

KEY RESPONSIBILITIES
1. Strategy Development and Planning
• Design and execute comprehensive digital marketing strategies aligned with business objectives.
• Analyze market trends and competitor activities to identify opportunities for growth.
2. Content Creation and Management
• Develop engaging content for websites, blogs, email campaigns, and social media platforms.
• Optimize content for SEO and ensure consistency in brand messaging.
3. Digital Advertising
• Plan and manage pay-per-click (PPC) campaigns, social media ads, and display ads.
• Monitor ad performance and adjust strategies to maximize ROI.
4. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Implement SEO best practices to improve website rankings.
• Conduct keyword research and on-page/off-page optimization.
5. Social Media Management
• Manage social media platforms, including content scheduling, community engagement, and analytics reporting.
• Track performance and implement strategies to grow followers and engagement.
6. Email Marketing
• Create and execute targeted email marketing campaigns.
• Monitor open rates, click-through rates, and conversions to optimize campaigns.
7. Analytics and Reporting
• Use analytics tools (e.g., Google Analytics) to measure campaign performance and customer behavior.
• Prepare regular reports and provide actionable insights.
8. Stakeholder Collaboration
• Work closely with the sales team to align digital strategies with sales goals.
• Coordinate with designers, developers, and content creators to ensure cohesive campaigns.

QUALIFICATIONS
Education:
• A relevant qualification in Marketing, Digital Media, Communication, or a related field.
• Certification in Digital Marketing (e.g., Google Ads, Facebook Blueprint, HubSpot, or similar) is a plus.

EXPERIENCE
• Track record of successfully running and optimizing digital marketing campaigns.

TECHNICAL SKILLS:
• Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads Manager, SEMrush, Mailchimp, etc.).
• Strong understanding of SEO, SEM, and content marketing strategies.
• Knowledge of website analytics tools (e.g., Google Analytics, Hotjar).
• Experience with CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge is a plus.

SOFT SKILLS:
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication abilities.
• Creativity and innovation in crafting marketing campaigns.
• Ability to multitask and meet deadlines in a fast-paced environment.

OTHER REQUIREMENTS:
• Knowledge of emerging trends and technologies in digital marketing.
• Familiarity with the target audience and market. (KPIs)
• Increase in website traffic and conversion rates.
• ROI on digital ad spend.
• Growth in social media followers and engagement.
• Success rate of email campaigns (open rates, click-through rates, etc.).

Work Hours: 8

Experience in Months: 36

Level of Education: Professional Certificate

Job application procedure
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Job Info
Job Category: Marketing jobs in Zambia
Job Type: Full-time
Deadline of this Job: Friday, January 31 2025
Duty Station: Lusaka
Posted: 20-01-2025
No of Jobs: 1
Start Publishing: 20-01-2025
Stop Publishing (Put date of 2030): 20-01-2077
Apply Now

Caution: Never Pay Money in a Recruitment Process.

Some smart scams can trick you into paying for Psychometric Tests.
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  • SELECT a.* FROM icop0_gsd a WHERE a.state = 1 AND a.plugin = 'menus' AND a.appview IN ('menus','*') ORDER BY a.id desc219μs2.08KB/libraries/src/MVC/Model/BaseDatabaseModel.php:166Copy
  • SHOW FULL COLUMNS FROM `icop0_users`401μs2.2KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:625Copy
  • SELECT * FROM `icop0_users` WHERE `id` = :userid308μs4.41KBParams/libraries/src/Table/User.php:104Copy
  • SELECT `g`.`id`,`g`.`title` FROM `icop0_usergroups` AS `g` INNER JOIN `icop0_user_usergroup_map` AS `m` ON `m`.`group_id` = `g`.`id` WHERE `m`.`user_id` = :muserid153μs1.68KBParams/libraries/src/Table/User.php:132Copy
  • SELECT * FROM icop0_jmap_headings WHERE `linkurl` = 'https://www.greatzambiajobs.com/jobs/job-detail/job-Digital-Marketer-job-at-Theotoka-Laboratory-Solutions-Limited-71180'108μs1.05KB/plugins/system/jmap/jmap.php:1135Copy
  • SELECT `original_text`, `target_text`, `original_text_regex`, `target_text_regex` FROM `icop0_jmap_text_replacements` WHERE `published` = 186μs1008B/plugins/system/jmap/jmap.php:508Copy
  • SELECT `value` FROM icop0_acym_configuration WHERE `name` LIKE "%regacy" OR `name` LIKE "%\_sub"339μs856B/plugins/system/acymtriggers/acymtriggers.php:430Copy
  • SHOW TABLES1.07ms8.82KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:678Copy
  • SELECT * FROM icop0_acym_plugin130μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT * FROM icop0_acym_plugin109μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT `groups`.*, `groups`.title AS text, `groups`.id AS `value` FROM icop0_usergroups AS `groups`102μs1.36KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT configvalue FROM `icop0_js_job_config` WHERE configname = 'company_seo'94μs856B/components/com_jsjobs/models/configurations.php:103Copy
  • SELECT * FROM `icop0_js_job_config` WHERE configfor = 'jobsharing'158μs1.02KB/components/com_jsjobs/models/configurations.php:82Copy
  • SELECT name AS col FROM `icop0_js_job_companies` WHERE id = 841398μs856B/components/com_jsjobs/models/company.php:1832Copy
  • SELECT `session_id` FROM `icop0_session` WHERE `session_id` = ?83μs1.63KBParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:291Copy
  • UPDATE `icop0_session` SET `data` = ? , `time` = ? WHERE `session_id` = ?265μs912BParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:318Copy