Summary
Date Posted: 16th May 2019 , Base Salary: Not Disclosed

JOB DETAILS:
Jewel of Africa. .

  Summary of role
• Generate and update website content (products, content, promotions)
• Work with Sales & Marketing department to build traffic & sales via the website
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to improve them
DETAILED RESPONSIBILITIES WOULD INCLUDE:
Website
• Update product information and content on the website
• Create banners, images, promotions etc. for display on the website (using Photoshop)
• Update content managed areas (copy & artwork)
• Manage website configuration & parameters (e.g. payment options, stock management)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Liaise with internal resources regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions, customer experience and engagement
Marketing
• Understand and develop sources of traffic email, SEO, PPC, affiliates, social media, catalogues etc.
• Liaise with in-house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)
Measurement
• To meet all agreed performance objectives (sales, conversions, engagement)
• Continuous improvement of customer satisfaction
• Maintaining an excellent level of service to the business

Job Skills: Not Specified

Job Qualifications: Not Specified

Job Education Requirements: Not Specified

Key Experience
• Understanding what is required to drive traffic to retail websites (email marketing, link generation, online PR, SEO, offline marketing and PR, etc.)
• Understanding of order management/customer fulfilment in an e-commerce context
• Experience of Magento
• Experience using softwares such as Excel and Photoshop
• Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
• Familiar with data management
• Previous experience of website or e-commerce CMS
• Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable

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Job application procedure
To apply for this job email your details to admin@jewelofafrica.com 

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