Summary
Date Posted: Monday, February 08, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Location: Lusaka, ZM
Company: British American Tobacco
Country: Zambia
Location: Lusaka
Function: Marketing
Level: Experienced Professional
Appointment Type: Permanent
BAT is evolving at pace – truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
Reports to: Zambia Country Manager
Geographic Scope: Zambia .

What you will be accountable for
• Support sale team in the development and deployment of customers programs and investments.
• Liaise with research providers to ensure alignment and delivery on expected Key Performance Indicators
• Rigorously analyse and report marketing research data to ensure brand issues are understood and corrective action identified.
• Recommend and handle all brand activity to ensure fit with brand strategy, BAT International Marketing Principles and corporate guidelines.
• Control brand support expenditure to ensure brand profit objectives are achieved.
• Lead external agencies to ensure all brand activity is in line with the requirements of the brief.
• Handle communication between Brand Marketing, Trade Marketing and Operations to ensure the cycle plan activities are effectively executed.
• Apply best practice in brand management to optimise efficiency and effectiveness.
• Train and educate customers if necessary, providing required material and instructions on BAT brands.
• Run the brand Cycle Plan meeting and actively participate in Demand Planning meeting,
• Effective management of relationship with the area and regional Strategic Planning and Insights Department and Brand teams.
• Lead all assigned funds, materials and equipment in a secure and efficient manner in order to maximize the use of organization assets.
• Monitor and analyze brand performance in all channels.
• Mange the field force incentive scheme.
• Manage equipment licensing and compliance with local legislation.
• Manage, coordinate and deploy all Area research projects for the country.
• Ensure all customer programs are in line with TCI principles and support the customer teams in building and executing their negotiation strategy
• Improve the company’s corporate image by operating at the highest business standards using the International Marketing Principles (IMP) and the Standard of Business Conduct (SoBC) as a guide.
• Proactively build effective networking within BAT, with Agencies and Suppliers.
• Provide support and motivation to the whole team.

Job Skills: Not Specified

Essential experience, skills and knowledge
• Degree in a Marketing or Business-related field
• Ideally around 4-6 years’ experience in tobacco or a similar FMCG company
• Zambia Institute of Marketing
• Motivating, mentor and developing people
• Ability to tackle conflicts among areas/ functions
• Developing and managing relationships with key external partners
• Excellent written and verbal communications skills
• Excellent listening, negotiation and presentation skills
• Project management
We are BAT
At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

Job Education Requirements: Degree in a Marketing or Business-related field

Job Experience Requirements: Not Specified

Work Hours: 8

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Job application procedure
Belonging, achieving, together
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
To apply for this job please visit https://careers.bat.com/job/Lusaka-Marketing-Manager/648737101/?  

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