Summary
Date Posted: Thursday, August 26, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Marketing Team Lead
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Description:
Job Purpose
The Marketing Team Lead will responsible for the design and execution of sales force enhancement and marketing strategies, policies and programs for company products to further company’s sales objectives. Participate in the development and implementation of the brand strategy to raise brand awareness, visibility and positioning hence increasing product/service value in the market. Develop and revise sales force enhancement and marketing plans through analysing customer preferences, trends, profiles and identifying factors that influence or determine customer behaviour in order to advise management on marketing trends and issues.

Summary of Key Responsibilities;
• Responsible for new product introduction or product change introduction and presenting it to salesforce and market (customers and media).
• Responsible for understanding competitor products and comparing own product to competitors’ products
• Provide timely, correct and consistently product information to Sales staff.
• Store product information in a consistent and systematic way.
• Responsible for proposing Price strategy for every model.
• Propose and execute product strategy based on own and competitor’s product / price analyses.
• Propose product lifecycle actions.
• Follow up and analyse vehicle stock, and propose marketing activities for slow-moving or aged stock.
• Actively involved in the preparation of annual sales plans and budget
• Control show room activities and actively propose changes in line with promotional activities
• Manage Company Website and Social media activities on daily basis.
• Oversee the planning, development and execution of advertising campaigns to improve product visibility.
• Plan, co-ordinate and implement the Company’s marketing communication materials across the various media houses to ensure correct projection of the corporate message to the target audiences.
• Coordinate market research studies to determine potential sales of a product or service. Analyses sales coverage, market size, competitors, penetration and product preferences.
• Responsible for managing and monitoring the launch & post-launch phases of the product lifecycle as well as oversee promotional activities.
• Propose, evaluate and execute PR strategy.
• Managing & building customer relationships for both existing customers and prospective clients for effective customer retention management.
• Take the lead in coaching marketing staff
• Create strategy and monitor periodical CR activities by setting timing and contact content

Required Skills and Competencies
• Excellent Planning Skills
• Analytical Skills
• Creative Thinker
• Excellent Writing Skills
• Strong Networking Skills
• Proactive personality
• Strong in people management Skills
• Strong in analysing market data, planning and price calculation
• Up to date with Digital marketing channel
• Good Communication & Interpersonal Skills
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Primary Areas of Accountability:
Qualifications and Experience
• Degree in Marketing or any other Business related discipline
• Must have at least a minimum of 5-6 years experience in Marketing or related role
• Must be well vested in Digital Marketing with more than 3 years of proven experience
• Ability to write speeches and articles for publication that conform to prescribed style and format.
• Hands-on experience with online marketing tools and practices
• Experience implementing and optimizing Google Campaigns
• Ability to effectively present information to top management, public groups, and/or boards of directors.
• Driver’s license for manual and automatic transmission vehicles
• Member of the Zambia Institute of Marketing (ZIM)

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

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Job application procedure
If you meet the minimum hiring requirements for the above position, please email your CV and Cover letter clearly stating your salary expectations to: jobs@bemconsult.com  and copy in bemconsult@outlook.com 

Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 21 days of the closing date of the advert, please consider your application unsuccessful.

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