Summary
Date Posted: Monday, June 21, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
North Star: Build high quality, high volume, revenue generating, low cost, low churn customer acquisition

Overview
The Marketing & Communications Manager is responsible for setting all aspects of the company’s marketing & communications function. This includes developing the company’s brand guidelines, it’s brand identity, communications standards, marketing strategies, communications, and advertising operations.
The Marketing & Communications Manager will also work closely with the Head of Customer Success to ensure that all customer interactions are aligned to the company’s communications standards.

Responsibilities
Marketing
• Act as strategic lead on all marketing efforts/activities
• Manage production of all marketing assets/collateral/ads
• Management of marketing campaigns across all channels
• Design and fit-out of all physical locations
• Setting and enforcing brand standards
• Develop brand identity
• Develop brand guidelines
• Defend brand guidelines throughout the organisation
• Manage all digital marketing efforts
• Manage our digital marketing strategy globally - including identifying channels, launching tests, partnering with regional teams, and directing our agency
• Create, deploy, and optimize digital marketing campaigns across platforms and in multiple languages
• Manage and execute our global retargeting strategy across platforms
• Report on effectiveness of paid media campaigns, including creative learnings
• Develop plans and forecasts for paid acquisition programs, enabling ROI optimisation
Communications
• Setting communication standards
o Develop communication stands/policies
o Defend communication standards and policies throughout the organisation
• Managing all PR activities
• Manage all external stakeholder communications
• Help drive stories that position Explorer as a leading ed-tech company
• Use communications to reinforce Explorer School brand
• Develop and maintain relationships with reporters and influencers in all of our markets
• Advocate Explorer School’s point-of-view on industry and relevant topics on education/academics, growing our profile as a thought leader among relevant stakeholders.
• Work closely with customers and the customer success team to build customer case studies, infusing their voices into campaigns, news announcements, and other activities.
Coordination
• Work with Response Team to ensure all interactions with customers comply with communication standards and the set company “voice”
• Work with Customer Success Team to ensure all interactions with customers comply with communication standards and the set company “voice”
• Work with Growth team to ensure company’s growth goals are attained

Key Metrics
• Customer Acquisition Cost (CAC)
• Leads created○ W-o-W lead growth
• M-o-M lead growth
• Conversion rate
• Growth Rate
• W-o-W growth rate
• M-o-M growth rate

Key Competences
• Clear thinking
• Critical thinking
• Analysis
• Strong communication skills

Qualifications
• BA or BS degree in a Marketing, Communications or a related field
• You may or may not have design skills, but you have an eye for beautiful aesthetics and must be pedantic about good communications
• Strong interest in technology/startups

Personal Attributes
• Collaborator
• Diplomat
• High integrity
• Objectivity
• Strong listener
• Obsessive attention to detail Competitive mentality
• Respectful and team minded
• Strong analytical skills, including advanced Excel
• Exceptional written, verbal, and in-person presentation skills
• Creativity
• Strong aesthetic inclination

Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

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