Summary
Date Posted: Tuesday, October 03 2023, Base Salary: Not Disclosed

JOB DETAILS:
Reporting to the Senior Manager – Marketing, the Manager – Digital Marketing and Branding will develop digital marketing campaigns and undertake Destination branding initiatives.

Principle Accountabilities:
• Develop and implement a comprehensive digital marketing strategy aligned with the agency’s objectives to promote tourism in Zambia.
• Create and manage high-quality content for the agency’s website, social media channels. email marketing, and other digital platforms.
• Oversee and manage all social media accounts, including content planning, posting, engagement, and analysis.
• Manage the various branding strategies to include brand manual management, destination Zambia brand and institution’s corporate brand across all platforms and stakeholders
• Plan and execute paid advertising campaigns to increase website traffic, engagement, and conversion rates.
• Develop and execute email marketing campaigns to nurture leads, promote events, and engage with subscribers.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources.
• Monitor and analyze digital marketing performance using tools like Google Analytics and prepare regular reports with actionable insights.

Qualifications and Personal attributes:
• Full Form V/Orade 12 School Certificate.
• Bachelor’s degree in Marketing, Communications, Digital Marketing or equivalent.
• 6 years’ work experience.
• Able to write technical and analytical reports.
• Computer literate.
• Interpersonal skills.

Job Experience: No Requirements

Work Hours: 8

Experience in Months:

Level of Education: Bachelor Degree

Job application procedure
• Should you closely fit the above requirements and are interested in these positions, kindly send your detailed CV and copies of educational and professional certificates (clearly stating in the e- mail subject line the POSITION you are applying for) to: careers@zta.org.zm  or to the physical address below by/before 20th October 2023.
• The Human Resource & Administration Manager
Zambia Tourism Agency
Abacus House. Kabelenga Road. Boma Area
P.O. Box 30017
LUSAKA

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