Summary
Date Posted: Saturday, September 07 2024, Base Salary: Not Disclosed

JOB DETAILS:
We at MTN Zambia are a purpose and value-led organization.
At MTN Zambia we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.
We are delighted that you are considering us as your career partner to make a mark in the world.
We look forward to your application!

Job Title: Manager – Digital Media
Mission/ Core Purpose of the Job:
To support the Brand and Media Management strategy, architecture and communication plan that is congruent with the MTN Marketing Strategy and in alignment with the requirements of MTN Zambia’s overall business objectives.

Responsibilities
• Develop and Oversee Digital Marketing Strategy – crafting and implementing comprehensive digital marketing strategies that with overall business objectives;
• Execute strategic Social, Programmatic & Google ad campaign;
• Execute strategic segmented digital targeted campaigns harnessing Customer Value Management data;
• Establish and manage digital go-to-market plans for new product launches and campaigns;
• Monitor Competitor Activities and Market Trends – Conduct in-depth analysis of competitor digital media activities and industry trends to inform strategic recommendations;
• Utilize key market indices to gauge brand preference, equity and market share, supporting data-driven decision-making;
• Enhance Brand Presence and Engagement by creating content strategy that harnesses different content formats to best achieve the targets on each channel;
• Oversee all brand activities online, aiming to build and maintain an engaged digital community;
• Implement Brand Equity Strategies by leading the execution of brand equity-building strategies for the master brand, ensuring consistency with group expectations;
• Content Development and Distribution – developing and overseeing content creation and distribution strategies that resonate with target audiences and enhance brand affinity, localised tone that resonates with the Zambian market;
• Cross-Departmental Brand Support – Provide strategic digital marketing support to other departments, ensuring cohesive brand messaging and digital presence.
• Agency and Vendor Management – Manage day-to-day interactions with digital media and creative advertising agencies, ensuring alignment with brand strategy;
• Collaborate with media agencies to develop and execute media plans and strategies that differentiate the brand in the market;
• Performance Monitoring and Reporting (Digital Ad Verification)s – Ensure timely delivery of weekly/monthly performance reports to senior management, providing insights and actionable recommendations and monitoring progress;
• Maintain Professional and Ethical Standards;

Candidate Requirements
• Bachelor’s degree in Marketing, Communications, Business, or a related field;
• Additional certifications or degree in Digital Marketing, Social Media Management, Google Analytics Certification, Facebook Blueprint Certification, HTML/CSS.
• Minimum of three (3) years’ marketing within an FMCG or Advertising / Communications Industry;
• Experience with various digital marketing tools and platforms (e.g., WordPress, Eskimi, Google Analytics, Hootsuite, SEMrush)
• Grade 12 Certificate. (5 O’ Level credits, including compulsorily English Language and Mathematics).

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
• Candidates are mandated to answer the below on their cover page to the hiring Manager.
• Values are the core of MTN Zambia’s culture. Our five values called ‘Live Y’ello’ is the force that unites and inspires each one of us to make an impact that matters in the world. So, tell us: Which one of our five Live Y’ello Values resonates most with you and why? (limit 250 words)
• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act with Inclusion
• Hand delivered applications will not be accepted. The closing date for accepting applications is 13th September, 2024
• Note: that only shortlisted candidates will be contacted.
• To apply for this job please visit www.linkedin.com.

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