Summary
Date Posted: Friday, June 16 2023, Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose
A Marketing analyst is a professional who is responsible for interpreting research about the company’s consumers and their buying habits. Identifies target audiences and gather web analytics to prepare strategies for success in marketing campaigns, with an impact on sales outcomes.

(b) QUALIFICATIONS AND EXPERIENCE
• Full Grade 12 School Certificate
• BSc in Marketing or business relevant field, from a reputable learning institution.

(c) EXPERIENCE AND REQUIREMENT
• Work experience as a Marketing Analyst or similar role
• Expertise in Google Analytics
• In-depth understanding of SEM campaign strategies and SEO practices
• Experience with PPC campaigns
• Good knowledge of MS Excel
• Analytical abilities

d) JOB ACCOUNTABILITIES
• Conduct research on consumer and market trends, target demographics and competing brands.
• Design and implement market and consumer surveys.
• Gather, analyse and interpret marketing data.
• Monitor customer bases and identify new ones.
• Work with the marketing team to inform and develop marketing strategies.
• Monitor the efficacy of marketing trends through analytical tools and software.
• Prepare detailed reports on consumer behaviour, outcomes and sales.


Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
Suitably qualified candidates should apply by visiting our job portal on https://careers.zesco.co.zm Note that all applications must be submitted electronically through the portal and any applications which will be posted through the post or courier or brought physically to ZESCO premises will not be considered.

Only Shortlisted Candidates Will Be Contacted

Closing date: Wednesday, 21 June 2023.

All Jobs

QUICK ALERT SUBSCRIPTION