Summary
Date Posted: Wednesday, August 30 2023, Base Salary: Not Disclosed

JOB DETAILS:
THE JOB
To implement among others, development, establishment and maintaining marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization. It also includes business development and handling public relations and communication of the company.

KEY RESPONSIBILITIES
• Manage and coordinate all marketing, advertising and promotional activities.
• Conduct market research to determine market requirements for existing and future products.
• Analysis of customer research, current market conditions and competitor information.
• Develop and implement marketing plans and projects for new and existing products.
• Develop and expand marketing platforms including social media platforms.
• Manage the productivity of the marketing plans and projects.
• monitor, review andreport on all marketing activities and results.
• determine and manage the marketing budget.
• deliver marketing activities within agreed budget.
• report on return on investment and key performance metrics.
• Develop pricing strategy
• create marketing and sales presentations.
• liaise with other media houses and advertising agencies.
• collaborate with the sales function.
• monitor industry best practices.
• Develop an internal and external Communications strategy to Increase staff knowledge and awareness of policies, decisions and events and for engagement with other stakeholders.
• Provide Public Relations expertise to the Company
• Draft and alignment of the status quo of external communication of the public perception of the organization in the country and in alignment with the management strategy and the fundraising strategy implementation and evaluation.
• Generate Corporate Social Responsibility Relationships that benefit the company as a good corporate citizen.
• Maintain on-going brand integrity via consistent application of the brand guidelines.
• Liaise with and manage the relationship with external agencies Le.. Public Relations and Advertising agencies.
• Organize constant orientation of staff on the brand.
• On-going content management of the website and social media in Liaison with Online team.

QUALIFICATIONS AND EXPERIENCE
• Full Grade 12 Certificate with at least 5 O’ levels including Mathematics and English
• Minimum of Degree in Marketing, Business Administration, ZW Certified Professional Marketing Programme, ZIM Professional. Diploma in Marketing or Chartered Post Graduate Diploma in Marketing (CIMS).
• Good communication and interpersonal skills.
• At least 5 years’ practical experience in all aspects of developing and managing marketing strategies for fast moving consumer goods (FMCG).
• High integrity and honesty.
• Must have a clean driving licence.


Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

If you think you are the right person, please send your application letter together with a detailed CV and copies of your academic and professional certificates to the undersigned, not later than September 15, 2023.
The Director Human Resource & Administration
Zambia Daily Mail Limited
PO Box 31421,
LUSAKA


All Jobs

QUICK ALERT SUBSCRIPTION