Summary
Date Posted: Tuesday, October 17 2023, Base Salary: Not Disclosed

JOB DETAILS:

Reporting to Director Marketing, the Senior Manager Marketing will develop marketing campaigns that will position Zambia as a Tourism Destination of choice to both international and domestic tourists.

Principle Accountabilities:
• Supervises effectively the formulation and implementation of both domestic and international marketing plans in order to facilitate increase in tourist arrivals.
• Supervises periodically domestic and international tourism promotion programs in order to increase awareness and visibility in the domestic and international tourism markets. Ensures effectively the management of domestic and international tourism information centers in key source markets in order to provide tourism information.
• Develop and implement a comprehensive branding strategy that communicates Zambia's unique value proposition to target audiences.
• Manage the various branding strategies to include brand manual management, destination Zambia brand and institution's corporate brand across all platforms and stakeholders Create and execute innovative marketing campaigns to promote Zambia as a top travel destination, targeting both domestic and international markets.
• Oversee digital marketing initiatives, including social media, email marketing, content marketing, and SEO/SEM strategies to increase online visibility and engagement
• Lead content development efforts, including the creation of high-quality and engaging marketing materials, videos, and blogs.
• Stay updated on market trends, conduct market research, and analyze competitor strategies to inform marketing decisions.
• Provide regular reports and analysis on marketing performance, highlighting key insights and recommendations for continuous improvement.
• Ensures effectively the implementation of performance management in order to monitor. evaluate and enhance performance.
• Ensures effectively management of human, financial and other resources in order to facilitate achievement of set objectives

Qualifications and Personal attributes:
• Full Form V/Grade 12 School Certificate.
• Bachelor's Degree in Marketing Management or equivalent.
• Master's Degree as added advantage.
• 8 years' work experience, 4 years of which must be at management level.
• Must be a member of the Zambia Institute of Marketing (ZIM).
• Able to write technical and analytical reports
• Computer literate.
• Interpersonal skills.



Work Hours: 8

Experience in Months: 96

Level of Education: Bachelor Degree

Job application procedure

Should you closely fit the above requirements and are interested in these positions, kindly send your detailed CV and copies of educational and professional certificates (clearly stating in the e- mail subject line the POSITION you are applying for) to: careers@zta.org.zm  or to the physical address below by/before 20th October 2023.
The Human Resource & Administration Manager
Zambia Tourism Agency
Abacus House, Kabelenga Road, Boma Area
PO Box 30017
LUSAKA


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