Summary
Date Posted: Tuesday, October 17 2023, Base Salary: Not Disclosed

JOB DETAILS:

Reporting to the Manager - Digital Marketing/Branding, the Digital Marketing Assistant will assist the digital marketing team with implementing and managing online marketing campaigns and help drive engagements, increase brand visibility, and ultimately boost tourism to destination Zambia

Principle Accountabilities:
• Assist in managing and maintaining Zambia Tourism Agency's social media accounts, including content creation, scheduling, and community engagement.
• Collaborate with the marketing team to develop high-quality and engaging digital content. including blog posts, social media posts, and email newsletters.
• Assist in creating and managing online advertising campaigns on platforms such as Google Ads and social media advertising.
• Contribute to maintaining and updating the Agency's website, ensuring it remains up-to-date and user-friendly.
• Aid in optimizing website content for search engines (SEO) and assist with paid advertising campaigns (SEM) to improve online visibility.
• Monitor and analyze digital marketing performance metrics, prepare reports, and provide insights to inform decision-making.
• Contribute to maintaining and updating the Agency's website, ensuring it remains up-to-date and user-friendly.
• Assist in researching industry trends, competitors, and audience preferences to enhance digital marketing strategies.
• Provide administrative support to the digital marketing team, including organizing meetings, tracking expenses, and managing digital marketing assets.

Qualifications and Personal attributes:
• Full Form V/Grade 12 School Certificate
• Bachelor's degree in Marketing, Communications, Digital Marketing or equivalent. Able to write technical and analytical reports
• Computer literate.
• Interpersonal skills.


Job Experience: No Requirements

Work Hours: 8

Experience in Months:

Level of Education: Bachelor Degree

Job application procedure

Should you closely fit the above requirements and are interested in these positions, kindly send your detailed CV and copies of educational and professional certificates (clearly stating in the e- mail subject line the POSITION you are applying for) to: careers@zta.org.zm  or to the physical address below by/before 20th October 2023.
The Human Resource & Administration Manager
Zambia Tourism Agency
Abacus House, Kabelenga Road, Boma Area
PO Box 30017
LUSAKA


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