Summary
Date Posted: Tuesday, November 26, 2019 , Base Salary: Not Disclosed

JOB DETAILS:
  The Retail Marketing Manager is responsible for developing and managing the channel strategy and 5P tactics for each of the retail environments based on shopper and trade expertise. They work closely with both Consumer Marketing and Customer Development to develop and execute strategies and tactics against the category, brand, channel and account strategies. The Retail Marketing Manager plays an integral role in enhancing demand through Colgate’s customers in a specific channel and in a cost effective way.

Job Responsibilities:
Go to Market Strategy
– Develop trade segmentation and Go to Market Strategy which defines the role of service providers, identifies the pricing flow for key SKUs, and ensures distribution and coverage are optimized in each channel at the lowest possible cost.
– Coordinating with Customer Management and Consumer Insights the segmentation and validation of retail environments based on shopper profiles.
Channel Strategy
– Assessment of CP and Category performance by channel, strategy definition and objective-setting.
– Leading the development of a channel strategy which seeks to exploit incremental sales growth opportunities in existing, emerging and new retail environments.
– Establishing objectives and KPIs for all categories and retail environments and ensuring tracking mechanisms are in place and utilized.
– Anticipating, predicting, and proactively responding to competitive moves and tactics in the channel, and in-store programs, while benchmarking CP share of voice/activities in-store.
– Tracking, reviewing and modifying channel and account plans to ensure Colgate is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines.
– Conducting pre and post analyses of customer and channel promotions, developing a library of performance history, and adjusting business plans based on results to drive improved return on investment in all types of trade spending.
– Adapt Category Promotion activity grid by Retail Enviroment and identify activities to grow the Retail Enviroment and customer.
– Manage the GTN investment for the retail environment (TPR’s, PPR’s, Business Builders Direct and Indirect) and develop a Retail Enviroment investment strategy and track KPI goals on pay for performance basis.
5P & Retail Environment Strategies
– Develop the Retail Enviroment strategy and Define the 5P strategy and tactics by Retail Environment and channel.
– Applying shopper and trade insights and performance assessment to develop recommendations for product, pricing, promotion, placement and POP Media by retail environment.
– Develop 5P’s communication tools and supply the Customer Development Team and in-store staff with user-friendly guidelines for management and execution of 5P strategies/tactics by retail environment.
– 5P tracking and monitoring with recommendation of corrective action to Customer Development Team if required.

Job Skills:
– Strategic category thinker.
– Strong brand marketing foundation (base business) mandatory.
– Strong understanding of consumer insights, as well as shopper behavior within category & RE
– Category Strategy and Vision.
– Customer oriented.
– Proven operational results.
– Customer development experience desirable (Customer Marketing, Customer teams, and/or CatMan)
– Command of RE strategy, RE shopper touch points and key customers’ strategies.

Job Qualifications: Not Specified

  Job Education Requirements:
• Sales/ Marketing Degree or equivalent qualification

  Job Experience Requirements:
– 2-3 years Category management, Trade / Retail / Customer Marketing, Marketingor

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