Summary
Date Posted: Tuesday, October 03 2023, Base Salary: Not Disclosed

JOB DETAILS:
• Reporting to Director Marketing, the Senior Manager Marketing will develop marketing campaigns that will position Zambia as a Tourism Destination of choice to both international and domestic tourists.

Principle Accountabilities:
• Supervises effectively the formulation and implementation of both domestic and international marketing plans in order to facilitate increase in tourist arrivals.
• Supervises periodically domestic and international tourism promotion programs in order to increase awareness and visibility in the domestic and international tourism markets.
• Ensures effectively the management of domestic and international tourism information centers in key source markets in order to provide tourism information.
• Develop and implement a comprehensive branding strategy that communicates Zambia’s unique value proposition to target audiences.
• Manage the various branding strategies to include brand manual management, destination Zambia brand and institution’s corporate brand across all platforms and stakeholders
• Create and execute innovative marketing campaigns to promote Zambia as a top travel destination, targeting both domestic and international markets.
• Oversee digital marketing initiatives, including social media, email marketing, content marketing, and SEO/SEM strategies to increase online visibility and engagement.
• Lead content development efforts, including the creation of high-quality and engaging marketing materials, videos, and blogs.
• Stay updated on market trends, conduct market research, and analyze competitor strategies to inform marketing decisions.
• Provide regular reports and analysis on marketing performance, highlighting key insights and recommendations for continuous improvement.
• Ensures effectively the implementation of performance management in order to monitor, evaluate and enhance performance.
• Ensures effectively management of human, financial and other resources in order to facilitate achievement of set objectives.

Qualifications and Personal attributes:
• Full Form V/Grade 12 School Certificate.
• Bachelor’s Degree in Marketing Management or equivalent.
• Master’s Degree as added advantage.
• 8 years’ work experience, 4 years of which must be at management level.
• Must be a member of the Zambia Institute of Marketing (ZIM)
• Able to write technical and analytical reports.
• Computer literate.
• Interpersonal skills.

Work Hours: 8

Experience in Months: 96

Level of Education: Bachelor Degree

Job application procedure
• Should you closely fit the above requirements and are interested in these positions, kindly send your detailed CV and copies of educational and professional certificates (clearly stating in the e- mail subject line the POSITION you are applying for) to: careers@zta.org.zm  or to the physical address below by/before 20th October 2023.
• The Human Resource & Administration Manager
Zambia Tourism Agency
Abacus House. Kabelenga Road. Boma Area
P.O. Box 30017
LUSAKA

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