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Trade Marketing Manager job at TopFloor Limited
TopFloor Limited
Website :
38 Days Ago
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Vacancy title:
Trade Marketing Manager

[Type: , Industry: Business Management and Administration, Category: Advertising & Marketing]

Jobs at:
TopFloor Limited

Deadline of this Job:
Tuesday, April 1 2025

Duty Station:
Within Zambia, Lusaka, Southern Africa

Summary
Date Posted: Tuesday, March 25 2025, Base Salary: Not Disclosed

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Learn more about TopFloor Limited
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JOB DETAILS:

Our client in the Agri-Business sector is seeking a dynamic Trade Marketing Manager to join their team. This role is key in bridging the gap between marketing and sales, ensuring that promotional strategies effectively drive product sales within retail environments. The successful candidate will be responsible for developing and implementing trade marketing strategies that align with overall brand objectives.

Key Responsibilities:

  • Develop and execute trade marketing strategies to achieve sales targets and improve product visibility.
  • This includes identifying market opportunities, setting objectives, and creating plans to achieve them.
  • Manage trade promotions by planning, executing, and analyzing the effectiveness of promotions, such as discounts, coupons, and special offers.
  • Manage budgets and resources and be responsible for allocating and managing budgets for marketing activities, ensuring they are used effectively.
  • Analyze market trends, industry activities, and consumer behavior to identify opportunities and inform strategic decisions.
  • Merchandising and shelf placement by working with retailers to optimize product placement and merchandising strategies to maximize visibility and sales.
  • To develop and manage the creation and deployment of POS materials, such as displays, banners, and shelf talkers.
  • Design and implement promotional activities, including in-store displays and events, to engage customers and drive sales.
  • Analyze market trends and competitor activity to refine marketing strategies and identify growth opportunities.
  • Monitor and report on the effectiveness of trade marketing programs and adjust strategies as necessary.
  • Build strong relationships with retailers and distributors to ensure alignment and support for marketing initiatives.
  • Track and manage trade marketing budget to ensure effective allocation of resources.
  • Conduct training for sales teams and retail staff on new products and promotional initiatives.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Motor Vehicle Drivers License (Minimum 2 Years of Driving as per Insurance Regulations)
  • Must be a Member of Zambia Institute of Marketing
  • Minimum of 3 years experience in trade marketing or a similar role, preferably within the agriculture industry.
  • Strong analytical skills and experience with market research and sales analysis.
  • Excellent communication and interpersonal skills, with the ability to influence and negotiate effectively.
  • Proven track record of developing successful trade marketing programs and promotional campaigns.
  • Proficient in Microsoft Office Suite and marketing analytics tools.
  • Ability to travel as needed to meet with retailers and attend events.
  • Enthusiastic team player with a proactive approach to problem-solving.

 

Work Hours: 8

Experience: 3 years

Level of Education: Bachelor’s degree

Job application procedure

To apply, please submit your application on our job portal by 1st April 2025. Only shortlisted candidates will be contacted.

TopFloor Limited does not charge candidates for job placement.

To apply for this job please visit topfloor.co.zm.

 

District: Lusaka

All Jobs | QUICK ALERT SUBSCRIPTION

Job Info
Job Category: Marketing jobs in Zambia
Job Type: Full-time
Deadline of this Job: Tuesday, April 1 2025
Duty Station: Lusaka
Posted: 25-03-2025
No of Jobs: 1
Start Publishing: 25-03-2025
Stop Publishing (Put date of 2030): 25-03-2066
Apply Now

Caution: Never Pay Money in a Recruitment Process.

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  • SELECT * FROM `icop0_extensions` WHERE `element` = 'com_gsd' AND `type` = 'component'187μs3.78KB/plugins/system/nrframework/NRFramework/Extension.php:160Copy
  • SHOW FULL COLUMNS FROM `icop0_gsd_config`277μs1.92KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:625Copy
  • SELECT * FROM `icop0_gsd_config` WHERE `name` = 'config'71μs912B/libraries/src/Table/Table.php:755Copy
  • SELECT a.* FROM icop0_gsd a WHERE a.state = 1 AND a.plugin = 'menus' AND a.appview IN ('menus','*') ORDER BY a.id desc180μs2.08KB/libraries/src/MVC/Model/BaseDatabaseModel.php:166Copy
  • SHOW FULL COLUMNS FROM `icop0_users`362μs2.2KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:625Copy
  • SELECT * FROM `icop0_users` WHERE `id` = :userid115μs4.41KBParams/libraries/src/Table/User.php:104Copy
  • SELECT `g`.`id`,`g`.`title` FROM `icop0_usergroups` AS `g` INNER JOIN `icop0_user_usergroup_map` AS `m` ON `m`.`group_id` = `g`.`id` WHERE `m`.`user_id` = :muserid140μs1.68KBParams/libraries/src/Table/User.php:132Copy
  • SELECT * FROM icop0_jmap_headings WHERE `linkurl` = 'https://www.greatzambiajobs.com/jobs/job-detail/job-Trade-Marketing-Manager-job-at-TopFloor-Limited-74653'76μs1.05KB/plugins/system/jmap/jmap.php:1135Copy
  • SELECT `original_text`, `target_text`, `original_text_regex`, `target_text_regex` FROM `icop0_jmap_text_replacements` WHERE `published` = 160μs1008B/plugins/system/jmap/jmap.php:508Copy
  • SELECT `value` FROM icop0_acym_configuration WHERE `name` LIKE "%regacy" OR `name` LIKE "%\_sub"321μs856B/plugins/system/acymtriggers/acymtriggers.php:430Copy
  • SHOW TABLES982μs8.82KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:678Copy
  • SELECT * FROM icop0_acym_plugin97μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT * FROM icop0_acym_plugin89μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT `groups`.*, `groups`.title AS text, `groups`.id AS `value` FROM icop0_usergroups AS `groups`89μs1.36KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT configvalue FROM `icop0_js_job_config` WHERE configname = 'company_seo'79μs856B/components/com_jsjobs/models/configurations.php:103Copy
  • SELECT * FROM `icop0_js_job_config` WHERE configfor = 'jobsharing'204μs1.02KB/components/com_jsjobs/models/configurations.php:82Copy
  • SELECT name AS col FROM `icop0_js_job_companies` WHERE id = 752462μs856B/components/com_jsjobs/models/company.php:1832Copy
  • SELECT `session_id` FROM `icop0_session` WHERE `session_id` = ?92μs1.63KBParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:291Copy
  • UPDATE `icop0_session` SET `data` = ? , `time` = ? WHERE `session_id` = ?102μs912BParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:318Copy