Summary
Date Posted: Tuesday, November 23, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Company Location: Royal Livingstone Victoria Falls Zambia Hotel by Anantara
Company Description
Exotic, luxurious and indigenous. Anantara’s unique destinations cater for everything from a relaxing city break to an extravagant once in a lifetime journey. Exciting opportunities bring Anantara’s heart-felt hospitality and sense of discovery to destinations across Africa, Asia and the Middle East.

Job Description
The Marketing & Social Media Executive will develop and execute social media strategies to maximize brand awareness and engagements at the brand level in key social media channels. He/She will work with strategic partners to drive fan engagements and online business in order to achieve brand level goals, while ensuring voice-and-tone and social content are aligned with our brand values.

Role Responsibility:
• Manage social media communities on key platforms
• execution and optimization – to maximize brand value and drive business impact
• Identify threats and opportunities in user generated content surrounding the business
• Proofread, copy edit and write social media content that is engaging to our customer base and still comply with branding guidelines
• Develops and executes aggressive social media campaigns at the corporate level for social media channels to drive fan acquisition and maximize engagement
• Manage third party agencies for campaign delivery, ensuring quality and timely deliverables
• Have an attention to detail from campaign execution & measurement to managing the process (budgets, payment, workflow)
• Works with corporate PR team to manage blogger outreach to build an active key opinion leaders network to drive brand advocacy
• Works with the corporate digital marketing team to ensure that the social media channel is appropriately engaged for corporate advertising activities
• Maintain a personal up-to-date knowledge on all Anantara & AVANI product and service offerings, and the products, services, rates and new developments of key competitors, and an awareness of general industry trends.
• Identify digital media technology and social network marketing trends and how they can improve brand favorability, improve consumer experience and company’s investment on social media and content marketing

Qualifications
• Relevant Diploma/Degree in marketing and/or digital communication
• Minimum 2 years of digital and social media experience in global PR firms or specialized social media agencies
• Exhibits the ability to jump from the creative side of communications to analytical side to be able to demonstrate ideas are analytically sound
• Displays in-depth knowledge and understanding of Social Media platforms, their respective user behaviors and how each platform can be deployed in different scenarios
• Is a Team player with the confidence to take the lead and guide other team member, when necessary, on content development, campaign ideation, and online reputation management
• Ability to successfully function in a fast-paced, deadline-driven environment
• Strong organizational, time management, communication, process & result oriented and possess problem-solving skills working with multiple teams/agencies/vendors.

Additional Information
• Proficient in English both business and communication
• Digital Savvy

Work Hours: 8

Experience in Months: 24

Level of Education: Associate Degree

Job application procedure
Please click here to apply.

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