Summary
Date Posted: Thursday, April 22, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
EMERALDBay Limited
Job Title: Zambia Sports Retention Marketer
Department: CX
Reporting to: Team Lead: Sports Retention Marketing .

Key Responsibilities
• Zambia: Sports Retention Marketer will be responsible for mapping the retained customer's journey and ensuring ongoing value extraction from a customer base consisting of converted and active Zambian sport bettors.
• In summary, this role will be will be responsible for growing and developing their designated markets through implementation of retention marketing activities. The roles primary objective is to maintain, develop and increase retention, activity rates, and revenue.
• He/she will need to assist the Team lead: Sport Retention Marketing to analyze the fully retained sports customer user experience, adapt existing communications, develop and test new interventions and constantly strive to improve our overall customer retention rates and value extracted from our converted and retained base.
• The successful candidate will possess strong sporting betting marketing, analytical, research and project management skills. An inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing processes. Excellent knowledge of sport betting market is essential.

Specific duties will include, but are not limited to, the following:
• Full responsibility for Zambia's sport retention promotions calendar with in country teams to ensure our brands has localized and relevant campaigns
• Localize global sports campaigns with input from in country teams
• Develop and implement intervention for retaining & growing the customer base through innovative globally relevant interventions and campaigns
• Effective treatment of clients having a poor customer experience
• Continuously analysing market competitors to ensure product and retention campaigns are competitive in the market place
• Ensure all sport relevant product features are effectively marketed and leveraged. E.g. Cashout, Book a bet
• Track and report on the success of implemented campaigns
• Data mining and identification of players who require interventions
• Customer personalization strategy
• Ensuring the product and marketing offering is in line with best practise
• Be responsible for maintaining the integrity of the player experience
• Identify players for intervention or high value relationship management
• Support other web marketing responsibilities as needed
*This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Skills and Experience Required
• Marketing Degree or relevant qualification experience
• Candidate should be an experienced sports betting industry marketer
• Knowledge of sport betting market is essential
• Ability to observe and analyze changes and trends in the sport betting market and use this data in strategic planning
• Web/eCommerce experience (Min 3)
• Strong project management skills
• Strategic and analytic mindset with proven commercial acumen
• Good interpersonal and negotiation skills across a diverse team
• Must be deadline and target driven with good time management
• Highly computer literate
• Ability to work under pressure and adapt well to change

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

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Job application procedure
Please send your details to Panjik@emeraldbaylimited.co.zm
Closes 27.04.21

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