Summary
Date Posted: Thursday, January 02 2025, Base Salary: Not Disclosed

JOB DETAILS:
Job Summary
We are seeking a creative and dynamic Social Media & Marketing Executive to manage the online presence
of our liquor store retail business across three shop locations. The ideal candidate will be
responsible for creating, implementing, and managing innovative social media strategies to
drive engagement, build brand awareness, and increase in-store and online sales.

Key Responsibilities
1. Social Media Strategy and Planning
– Develop and implement a social media strategy aligned with the business goals.
– Identify the target audience and create tailored content to appeal to customer preferences and
trends.
– Plan monthly content calendars, campaigns, and promotions for platforms like Facebook,
Instagram, Twitter, TikT ok, and others.
2. Content Creation
– Create high-quality and engaging content, including posts, images, videos, reels, and stories,
that showcase products, promotions, and events.
– Collaborate with photographers, graphic designers, or use tools to design visually appealing
and professional posts.
– Write compelling and on-brand captions, including hashtags and keywords, to maximize
visibility.
3. Community Management
– Actively engage with followers by responding to comments, messages, and reviews promptly and
professionally.
– Build and maintain an online community by fostering interaction and conversations around the
brand.
– Monitor and manage the business’s reputation online, addressing any concerns or feedback.
4. Campaigns and Promotions
– Plan and execute social media advertising campaigns to boost brand awareness and drive
in-store traffic.
– Coordinate special campaigns during seasonal or promotional events (e.g., holiday sales, new
product launches).
– Collaborate with store managers to gather insights and ensure promotional alignment across
all locations.
5. Analytics and Reporting
– Monitor and analyze social media metrics (e.g., engagement rates, reach, clicks, conversions).
– Prepare monthly performance reports to share insights, successes, and areas for improvement
with the management team.
– Use data to refine social media strategies and optimize future campaigns.
6. Trend Monitoring
– Stay up-to-date with industry trends, competitor strategies, and platform algorithm changes.
– Suggest and implement innovative ideas to keep the brand relevant and engaging.
7. Coordination with Store Operations
– Work closely with store managers to understand in-store promotions, customer preferences,
and sales targets.
– Collaborate with the sales team to highlight best-selling products or clearance items on social
media.

8. Budget Management
– Manage a social media advertising budget and ensure cost-effective campaigns.
– Track spending and provide regular updates to the management team.

Key Requirements
Education and Experience
– Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
– Proven experience (2–4 years) in social media management, preferably in retail or FMCG
(Fast Moving Consumer Goods).
– Experience managing paid social media campaigns on platforms like Facebook Ads Manager.

Skills
– Strong knowledge of social media platforms, trends, and tools (e.g., Canva, Adobe Creative
Suite, Hootsuite, or similar).
– Excellent written and verbal communication skills with a flair for creative storytelling.
– Strong analytical skills to interpret social media data and improve strategies.
– Photography and basic video editing skills are a plus.

Personal Attributes
– Creative thinker with a passion for social media and branding.
– Self-motivated and proactive with excellent time management skills.
– Ability to work collaboratively with a team and independently when needed.
Knowledge of the Liquor Industry (Preferred)
– Familiarity with liquor brands, trends, and customer demographics.
– Understanding of regulations and advertising guidelines for alcohol-related businesses.

Key Performance Indicators (KPIs)
– Growth in followers and engagement rates across platforms.
– Increased in-store visits and sales attributed to social media campaigns.
– Successful execution of seasonal campaigns and promotions.
– Positive customer interactions and feedback on social platforms.
Work Hours and Compensation
– Full-time position, with flexibility for occasional weekend or evening work (e.g., live coverage of
events).
– Competitive salary based on experience.
– Performance bonuses for meeting or exceeding sales and engagement targets.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
Interested in applying for this job? Click here to submit your application now.
• If you are a qualified individual and have the experience and drive we are looking for, then please submit your application to: hr@bottleshopzm.com 
Subject of your application should be the job position you are applying for.
Application deadline is 12th January 2025.

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