Summary
Date Posted: Monday, December 16 2024, Base Salary: Not Disclosed

JOB DETAILS:
The Zambia Tourism Agency (ZTA) is a Statutory Body established through the Tourism and Hospitality Act No. 13 of 2015. The Act mandates the Zambia Tourism Agency to effectively market and promote Zambia as a tourism and travel destination of choice and to regulate the tourism industry.

VACANCIES
The Zambia Tourism Agency wishes to invite suitably qualified and experienced Zambian nationals to fill the following vacant positions:
TOURISM PROMOTIONS OFFICER – DIGITAL MARKETING/BRANDING (1 POSITION)
Reporting to the Manager – Digital Marketing/Branding, the Tourism Promotion Officer – Digital Marketing/ Branding will assist the Manager with implementing and managing online marketing campaigns and help drive engagements, increase brand visibility, and ultimately boost tourism to Destination Zambia.

Principle Accountabilities:
• Assist in managing and maintaining Zambia Tourism Agency’s social media accounts, including content creation, scheduling, and community engagement.
• Collaborate with the marketing team to develop high-quality and engaging digital content, including blog posts, social media posts, and email newsletters.
• Assist in creating and managing online advertising campaigns on platforms such as Google Ads and social media advertising.
• Contribute to maintaining and updating the Agency’s website, ensuring it remains up-to-date and user- friendly.
• Aid in optimizing website content for search engines (SEO) and assist with paid advertising campaigns (SEM) to improve online visibility.
• Monitor and analyze digital marketing performance metrics, prepare reports, and provide insights to inform decision-making.
• Contribute to maintaining and updating the Agency’s website, ensuring it remains up-to-date and user- friendly.
• Assist in researching industry trends, competitors, and audience preferences to enhance digital marketing strategies.
• Provide administrative support to the digital marketing team, including organizing meetings, tracking expenses, and managing digital marketing assets.
• Assist in creating high-quality marketing materials (online and offline) to promote Zambia’s tourism offerings.
• Collaborate with the design team or external agencies to create visually appealing graphics, info graphics, and other design assets for marketing campaigns.
• Ensure consistency in brand messaging and adherence to brand guidelines across all marketing materials and channels.
• Assist in gathering market intelligence and conducting research on industry trends to inform branding strategies.
• Provide support in organizing and promoting events and trade shows related to tourism and travel.
• Prepare reports on branding and marketing activities, including social media metrics and engagement data.

Qualifications and Personal attributes:
• Full Form V/Grade 12 School Certificate.
• Bachelor’s degree in Marketing, Communications, Digital Marketing or equivalent.
• 3-years’ work experience.
• Must be a member of the Zambia Institute of Marketing (ZIM).
• Able to write technical and analytical reports.
• Computer literate.
• Interpersonal skills.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

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