Summary
Date Posted: Tuesday, January 18, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Brand Controller - Lusaka
Overview
Our client, a leading Food Franchise, is looking for a Brand Controller to join their team
Description
• Assist in development of the annual brand strategies and Marketing plans
• Execute all national marketing activities above and below the line in relation to the approved Marketing plan and promotions calendar timeously
• Seek new opportunities to deliver against the brand plan and/or improve the plan
• Implement and manage the full suite media plan, ensuring that expenditure and brand objectives are delivered on
• Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
• Ensure all marketing collateral delivers on the WOW factor in conjunction with the relevant agencies
• Assist in management of public relations and sponsorships where relevant
• Assist in managing the development of a two-year innovation pipeline to meet brand objectives
• Provide forecasts for promotions and new products to minimize write off costs
• Drive menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GPs and deliver value to the brand’s customer base
• Manage and co-ordinate national menu roll-outs at least once a year in each country on each brand.
• Manage branding and design of all consumer touch points (including signage, uniforms, packaging, restaurant look and feel, website etc) to ensure they align with brand CI
• Assist in delivering on the brand’s digital and technology plan and manage the brand’s digital and social media activities
• Utilise consumer research to gain consumer insights that drive decisions
• Analyse sales data and report on the performance of promotions and products
• Evaluate competitor pricing and report on a regular basis
• Assist in management of the marketing budgets to ensure nil overspend
• Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers


Key Skills
• Understanding of Zambian media environment
• Well-spoken and presentable
• Excellent interpersonal, written & presentation skills
• Highly enumerate & computer literate
• Proactive, innovative thinker, ability to implement with excellence and accuracy
• Multi-task orientated
• Ability to work well under immense pressure and tight deadlines
• Excellent knowledge of all relevant Social Media platforms

Required Skills
3 Years of Experience

Qualifications
• Minimum Matric with a relevant tertiary qualification
• Marketing background/qualification an advantage
• Minimum of 3 years’ experience in the FMCG/Food Franchising industry
• Previous brand marketing experience within franchising an advantage

Education Requirement: No Requirements

Work Hours: 8

Experience in Months: 36

Job application procedure
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