Summary
Date Posted: Monday, July 17 2023, Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose
This role is responsible for overseeing the Bank’s overall marketing and communications strategy
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• Essential Duties and Responsibilities

Under the supervision of the Head of Administration the following are among the Job Key Responsibilities:
• Identifying target markets and develop strategies to communicate with and appeal to them, conduct research into attaining customer insights
• Providing input into the development of the Bank’s brand and develop comprehensive brand guidelines to ensure effective brand management.
• Formulating and implementing a long-term Retail and Corporate marketing and communication Strategy for pushing Banks products to the target market segments.
• Ensuring a consistent brand message is delivered across all communication channels and to all segments.
• Developing relationships with key media to secure and grow media coverage both online and offline.
• Planning, coordinating and implementing marketing and promotional campaigns in order to enhance IZB’s image in the market and increase brand awareness.
• Monitoring and analyzing market trends and recommending changes to marketing and business development strategies based on analysis and feedback.
• Developing value propositions aligned to customer expectations and maintaining effective internal communications to ensure that all relevant Bank functions are kept informed of marketing objectives.
• Recommending supportive activities for introducing products and channels on the market in consultation with the marketing division.
• Developing incentive programs for the increase of sales through the use of market research results and also monitoring competitor activities.

Required Skills and Attributes
• Highly conversant and proficient with Microsoft packages.
• Good communications, interpersonal and organizational skills.
• Presentation and Facilitation skills.
• Strong propensity towards Aesthetics.
• Decision making and judgment.

Qualifications and Experience
• Grade 12 Certificate with Credit or above mandatory in Mathematics and English and any other three subjects.
• Must possess a university degree with a credit or better in any business-related field from a reputable university.
• Master’s Degree or equivalent Professional Banking & Finance certification will be an added advantage.
• Minimum Experience: 8+ years, with 3 years’ experience in leading Marketing Strategy.
• Must possess relevant sales and marketing accreditations and certifications, most notably membership to the Zambia Institute of Marketing.

Work Hours: 8

Experience in Months: 96

Level of Education: Bachelor Degree

Job application procedure
• Applications for the above positions should be submitted via email, clearly indicating the position being applied for in the subject line to jobs@izb.co.zm.  Applications should include clearly scanned copies of the Curriculum Vitae, Certifications and other supporting documents. Please note that physical applications will NOT be accepted.
• NOTE: Closing date for all applications is 21st July 2023.

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