Summary
Date Posted: Monday, April 22 2024, Base Salary: Not Disclosed

JOB DETAILS:
Do You Have What It Takes? The MARKETING SPECIALIST will be instrumental in developing and executing marketing strategies to drive user acquisition, engagement, and retention. Your creativity and expertise will play a key role in elevating our brand presence and establishing our platform as a top choice for sports enthusiasts. Duties and Responsibilities:
• Develop Trade Marketing Strategies to increase brand presence and sales.
• Develop relationships with tipsters and promotion companies.
• Coordinate, and plan promotions, activations and merchandise distribution across Zambia.
• Manage trade promotions including planning, budgeting and execution.
• Assist our Sales Team in building proposals.
• Develop local campaigns.
• Develop and execute marketing campaigns to attract new users and retain existing ones, utilizing channels such as social media, email, content marketing, and partnerships.
• Collaborate with cross-functional teams including product design, and analytics to ensure alignment of marketing initiatives with business goals.
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape, leveraging insights to optimize marketing strategies.
• Manage and optimize paid advertising campaigns across various platforms, monitoring performance metrics and adjusting strategies as needed.
• Establish and maintain strong relationships with key stakeholders including affiliates, influencers, and media partners to expand our reach and drive customer acquisition.
• Monitor and analyse marketing performance metrics, providing regular reports and insights to inform decision-making and optimize campaign effectiveness. Education & Experience:
• Well -developed communication skills.
• Team player with a high sense of responsibility.
• Good existing networks with betting operators.
• Must have 3-5 years proven experience in marketing roles within the sports betting or gaming industry.
• Degree in Marketing, Business Administration or related field.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.
• Excellent analytical skills with the ability to interpret data, identify trends, and draw actionable insights to drive business results.
• Creative thinker with a passion for sports and a keen eye for identifying market opportunities. 

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
• Interested and qualified? Click here to apply

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