Summary
Date Posted: Saturday, November 06, 2021 , Base Salary: Not Disclosed

JOB DETAILS:

Zambia Trade Marketing Officer

About ENGIE Energy Access
ENGIE Energy Access is one of the leading Pay-As-You-Go (PAYGo) and mini-grids solutions provider in Africa, with a mission to deliver affordable, reliable and sustainable energy solutions and life-changing services with exceptional customer experience. The company is a result of the integration of Fenix International, ENGIE Mobisol and ENGIE PowerCorner; and develops innovative, off-grid solar solutions for homes, public services and businesses, enabling customers and distribution partners access to clean, affordable energy. The PAYGo solar home systems are financed through affordable installments from $0.19 per day and the mini grids foster economic development by enabling electrical productive use and triggering business opportunities for entrepreneurs in rural communities. With over 1,700 employees, operations in 9 countries across Africa (Benin, Cote d’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia), over 1.2 million customers and more than 6 million lives impacted so far, ENGIE Energy Access aims to remain the leading clean energy company, serving millions of customers across Africa by 2025.
www.engie-energyaccess.com 

Job Purpose/Mission
The Trade Marketing Officer will help to create and deliver marketing campaigns for Engie Energy Access Zambia. Duties will include planning and managing the publication and distribution of publicity materials, executing of marketing events, such as dinners, promotions and product launches. The incumbent will also be required to represent the company at events.

Responsibilities
Trade Marketing
• In collaboration with Sales Managers, design & implementation plans for roadshows, activations and trade promotions .
• Quarterly Audit trade brand visibility and define initiatives to improve brand presence.
• Provide input for suitable Below the Line ( BTL) elements/materials by region
• Responsible for marketing material inventory storage, distribution, and usage- maintaining an up-to-date ledger of all resources and its value.
• Provide updates on competitor activities by region (on brand, trade promos, events)
• Exploring trade and visibility opportunities such as Wall & Shop branding, Digital Advertising and other non-traditional Outdoor platforms

Service Center Branding
• Branding of New & existing brick & mortar locations in line with brand guidelines.
• Ensure timely delivery and installation of Service Center branding materials in line with campaign and promotional goals.
• Audit brand visibility at Service Center level and implement initiatives to improve brand presence at all customer touch points.
• Reporting Point of Sale Matriials (POSM) utilization in the Service Center to forecast monthly buying/production and inform annual budget.

Events & Exhibitions
• Organize and manage the resources required to create strong brand presence at corporate events such as exhibitions, traditional ceremonies, and trade shows.
• Ensure the EEA Brand is well represented at conferences and workshops by using the right materials to brand allocated spaces.
• Draw up project plans for traditional ceremony activities; submit for review & budget approval; implement and report against set targets.
• Identify sponsorship opportunities that guarantee brand exposure and recommend scope of participation

Procurement
• Management of the procurement of all branded elements ensure 100% adherence to the approved procurement policy.

Knowledge And Skills
• 1-3 Years’ experience in field branding & activations
• Experience working with mass market customers
• Excellent administrative skills
• Project management
• Experience in Solar Industry an added advantage
• Valid Driver’s License

Qualifications:
• Qualification in Marketing or Business Studies – Tertiary or University

Language(s):
• English

Technology:
• Proficiency in MS Office Package

Good to Have
• Experience in Solar Industry an added advantage
• Valid Driver’s License
We thank all applicants for their interest, however due to the large volume of applications we receive, only shortlisted candidates will be contacted.
ENGIE is an equal opportunity employer, promoting diversity and committed to creating an inclusive environment for all. All applications are screened based on business needs, job requirements and individual qualifications, without any regard to origin, age, name, sexual identity, orientation or preference, religion, marital status, health, disability, political opinions, union involvement or citizenship. Our differences are our strengths!
A significant exposure to Ethics risk given the geographical footprint (9 African markets) and type of activities (B2C, with large sales force on the field), this hire is critical for business continuity.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

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Job application procedure
To apply for this job please visit boards.greenhouse.io. 

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