Summary
Date Posted: Monday, October 07 2024, Base Salary: Not Disclosed

JOB DETAILS:
Overview
We are recruiting!
Our client in LUSAKA, Zambia is looking for three (3) ZONAL TRADE MARKETING SUPERVISORS to join their team for a job vacancy within an award winning FMCG manufacturing organisation. Each of the Zonal Trade Marketing Supervisors will be located in the following provinces one in Copperbelt, one in Southern Province and one in Northern/ Luapula Province.
To apply or for more information follow the link below.
The Zonal Trade Marketing Supervisor will be responsible for the implementation, reporting, research and coordination of trade marketing activities within their assigned zone. This position is designed to focus on speeding up activation and execution of marketing plans while ensuring alignment with overall business objectives. The role involves working closely with local vendors and retailers, national and regional teams and the central marketing department to roll out brand initiatives and deliver timely and actionable insights.

Key Responsibilities
Regional Branding & Trade Marketing Roll-Out
• Lead the implementation of regional trade marketing and activation initiatives, ensuring alignment with national strategies and local market needs.
• Ensure timely execution of branding, promotions and in-store visibility initiatives across the respective zone.
• Collaborate with the central marketing team to adapt national campaigns for local market execution, ensuring maximum impact.
Campaign Coordination & Activation
• Develop and manage regional marketing execution plans, including tactical activations and promotional programs to enhance brand visibility and drive sales.
• Coordinate and execute product sampling, in-store promotions, POS (Point of Sale) material roll-outs, events, and regional activations.
• Ensure smooth distribution and maintenance of marketing materials and promotional assets across the zone.
Reporting & Research
• Provide regular reports on product performance, pricing, media activity and competitive trends through ITOS (In Trade Observational Surveys) and other methodologies.
• Track and analyse competitive activities within the zone, providing actionable feedback to the central team for competitor response strategies.
• Monitor the effectiveness of regional activations and provide data-driven insights for optimisation of future initiatives.
Vendor & Asset Management
• Manage relationships with local vendors and suppliers for all promotional and activation requirements within the region.
• Oversee the distribution of promotional materials and ensure proper asset management and maintenance of all regional marketing tools.
• Ensure vendors meet deadlines and quality standards for trade marketing materials, events, and activations.

Brand Activation Calendar
• Build and maintain a detailed regional brand activation calendar, ensuring that all marketing activities are executed according to plan and within set timelines.
• Work closely with the central team to integrate regional activations into the overall national marketing calendar and business objectives.
Feedback & Growth Initiatives
• Provide timely feedback on competitor actions, market conditions and consumer behavior in the region, offering recommendations for improvement.
• Propose action plans to enhance market growth and ensure the brand remains competitive in the region.
Material Distribution & Asset Maintenance
• Oversee the distribution of POS materials and promotional assets across the region, ensuring timely delivery and proper usage.
• Monitor the maintenance of marketing assets in retail outlets, ensuring they remain in good condition and effectively promote the brand.

Key Requirements
Education
• Diploma and/ or Bachelor’s degree in Marketing, Business Administration or a related field.
• Relevant certifications or experience in trade marketing is a plus.
Experience
• Minimum of 3-5 years of experience in trade marketing, sales or regional/ national campaign execution within the FMCG industry.
• Proven experience in managing regional/ national activations, promotions and vendor/ retailer relationships.

Skills & Competencies
• Strong ability to execute regional/ national marketing plans and activations in alignment with national strategies.
• Excellent organisational and project management skills to handle multiple campaigns and promotions simultaneously.
• Strong communication and reporting skills, with the ability to provide clear feedback and actionable insights to the central marketing team.
• Ability to work independently and manage multiple stakeholders, including vendors and regional teams.
• Proficient in using data and research tools (such as ITOS or other) to monitor trade performance and competitor activities.

Personal Attributes
• Detail-Oriented: Able to manage detailed implementation plans while ensuring high-quality execution.
• Proactive & Resourceful: Self-motivated with a hands-on approach to problem-solving and campaign management.
• Adaptable & Flexible: Capable of adjusting strategies and plans based on regional conditions and feedback.

There are 3 positions available for Zonal Trade Marketing Supervisor each located in various areas across Zambia namely Copperbelt (1), Southern (1) and Northern/ Luapula (1) Provinces. Applicants should either be currently living in these areas and/ or willing to relocate.

Work Hours: 8

Experience in Months: 36

Level of Education: Postgraduate Degree

Job application procedure
Interested in applying for this job? Click here to submit your application now.
• To apply for this job email your details and please clearly indicate which province you are applying for.

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