Unilever Digital Marketing Analyst: Professional Certificate job at Coursera
423 Days Ago
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Vacancy title:
Unilever Digital Marketing Analyst: Professional Certificate

[ Type: FULL TIME , Industry: Business Management and Administration , Category: Management ]

Jobs at:

Coursera

Deadline of this Job:
Wednesday, March 13 2024 

Duty Station:
Within Zambia , Lusaka, South - Central Africa

Summary
Date Posted: Wednesday, February 28 2024, Base Salary: Not Disclosed

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JOB DETAILS:
• Unlock your future in digital marketing analytics. Build job-ready skills for an in-demand career as a digital marketing analyst. No degree or prior experience required.
• With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.
• Digital marketing analysts are responsible for collecting and interpreting data to evaluate the performance of digital marketing efforts, improve strategies, and contribute to achieving marketing goals and objectives.
• This program will teach you the essential tasks, analytics, tools, and methodologies utilized by entry-level analysts. You’ll gain experience through hands-on projects, and apply your skills effectively in real-world scenarios.
• By the end of this program, you’ll be able to:
• Describe fundamental marketing concepts such as customer personas, customer segmentation, marketing funnels, and value propositions. Apply marketing planning frameworks to prove a structured approach to developing, implementing and evaluating digital marketing strategies. Segment customers and create customer journey maps. Utilize web analytics, specifically Google Analytics 4 to perform SEO analysis, create custom reports, and design conversion events. Use data storytelling techniques to present insights. Describe data-driven marketing strategies. Assess and optimize ROI. Enhance campaign performance through ongoing analysis.

Education Requirement: No Requirements

Job Experience: No Requirements

Work Hours: 8


Experience in Months:

Level of Education:

Job application procedure
• Interested and qualified? Click here to apply

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Job Info
Job Category: Management jobs in Zambia
Job Type: Full-time
Deadline of this Job: Wednesday, March 13 2024
Duty Station: Lusaka
Posted: 28-02-2024
No of Jobs: 1
Start Publishing: 28-02-2024
Stop Publishing (Put date of 2030): 28-02-2066
Apply Now

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