Summary
Date Posted: Friday, January 24 2025, Base Salary: Not Disclosed

JOB DETAILS:
What to expect:
Develop and implement activation strategies to enhance brand awareness, increase customer engagement, and drive sales growth.
Plan, organize, and execute brand activations, including events, roadshows, in-store promotions, and experiential marketing campaigns.
Collaborate with the marketing and sales teams to ensure alignment of activation activities with overall business goals.
Manage relationships with external vendors, agencies, and event organizers to ensure seamless execution of activation initiatives.
Monitor and report on activation performance metrics, providing insights and recommendations for continuous improvement.
Stay up-to-date on market trends, competitor activities, and consumer behavior to identify opportunities for innovative activations.
Develop and manage budgets for activation projects, ensuring cost efficiency while maintaining high-quality execution.
Train and oversee field activation teams, ensuring they are equipped to deliver exceptional consumer experiences.
Coordinate post-activation evaluations to measure impact, gather feedback, and identify areas for optimization.
Promote a consumer-first approach within the activation team, ensuring all activities deliver value and positive experiences to customers.

Essential qualifications, experience, and skills:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience in brand activation, event management, or experiential marketing, preferably in the consumer goods industries.
Strong project management skills, with the ability to handle multiple activations simultaneously in a fast-paced environment.
Exceptional interpersonal and communication skills, with the ability to engage effectively with internal teams, external partners, and consumers.
Creative and innovative mindset with a passion for developing unique consumer experiences.
Strong analytical skills to interpret activation data and translate insights into actionable strategies.
Proficiency in MS Office and marketing tools; experience with CRM or event management software is a plus.
Demonstrated ability to manage budgets and deliver projects within set timelines and resources.
Ability to work cross-functionally and collaboratively with diverse teams.
Prior experience working with field teams and managing on-ground activation logistics is highly preferred.

Work Hours: 8

Experience in Months: 12

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified, Click here to apply.


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