Vacancy title:
Marketing Manager
Jobs at:
Brilliance Executive Management Consultants ZambiaDeadline of this Job:
Friday, January 31 2025
Summary
Date Posted: Friday, January 17 2025, Base Salary: Not Disclosed
JOB DETAILS:
Job Purpose
• The Marketing Manager will be responsible of developing, implementing and managing all branding, publicity and digital marketing activities and this will include maintaining positive working relationships with media outlets and their representatives. Be responsible for uncovering consumer insights and delivering innovative marketing campaigns. Take charge if generating strategies that grow market share and brand's reputation, improve customer experience and drive growth in Zambia and new markets in the region.
Key Responsibilities:
• Manage all digital marketing activities
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services;
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Designing quarterly campaigns and initiatives that drive the achievement of set Commercial KPIs; recognizing the impact each campaign has on our annual targets and budget.
• Collaborating with the Head of Sales & Marketing and Central team to craft and structure integrated marketing campaigns to build awareness and drive sales on a quarterly basis.
• Lead the creation of integrated marketing campaigns, setting budgets for specific lines items within the campaign plan.
• Responsible for refining customer segment definitions and ensuring all Marketing initiatives align with generated architypes.
• Prepare and provide regular verbal and written reports including marketing plan summary, competitive analysis
• Develop and implement customer relations program that includes, but is not limited to, regular customer meetings, newsletter, personal calls and visits,
• Must understand and interpret shifts in customer demographics and competition, identifying risks and crafting appropriate responses.
Qualifications and Experience
• Degree in Marketing /PR/Communications or related field
• Must have a minimum of 5-6 years work experience in Marketing, Branding and Communications
• Must have proven experience of 3+ years in Campaign planning and delivery
• Must have Marketing, Branding and Communications work experience from the FMCG or Telecoms sector
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Must have strong understanding of marketing techniques such as writing and sending media releases and posting information on websites.
• Must have a good understanding of the Zambian media landscape and customer demographics.
• Must have good knowledge of budget designing and tracking
• Must be a member of ZIM
Job Experience: No Requirements
Work Hours: 8
Experience in Months:
Level of Education: Bachelor Degree
Job application procedure
Interested in applying for this job? Click here to submit your application now.
• QUALIFIED & EXPERIENCED FEMALES ARE ENCOURAGED TO APPLY FOR THIS POSITION
• If you meet the hiring requirements for the position, please email your CV in MS Word and Cover Letter clearly stating your salary expectations to: & Cc bemconsult8@gmail.com
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