Vacancy title:
Unilever Digital Marketing Analyst: Professional Certificate
Jobs at:
CourseraDeadline of this Job:
Wednesday, March 13 2024
Summary
Date Posted: Wednesday, February 28 2024, Base Salary: Not Disclosed
JOB DETAILS:
• Unlock your future in digital marketing analytics. Build job-ready skills for an in-demand career as a digital marketing analyst. No degree or prior experience required.
• With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.
• Digital marketing analysts are responsible for collecting and interpreting data to evaluate the performance of digital marketing efforts, improve strategies, and contribute to achieving marketing goals and objectives.
• This program will teach you the essential tasks, analytics, tools, and methodologies utilized by entry-level analysts. You’ll gain experience through hands-on projects, and apply your skills effectively in real-world scenarios.
• By the end of this program, you’ll be able to:
• Describe fundamental marketing concepts such as customer personas, customer segmentation, marketing funnels, and value propositions. Apply marketing planning frameworks to prove a structured approach to developing, implementing and evaluating digital marketing strategies. Segment customers and create customer journey maps. Utilize web analytics, specifically Google Analytics 4 to perform SEO analysis, create custom reports, and design conversion events. Use data storytelling techniques to present insights. Describe data-driven marketing strategies. Assess and optimize ROI. Enhance campaign performance through ongoing analysis.
Education Requirement: No Requirements
Job Experience: No Requirements
Work Hours: 8
Experience in Months:
Level of Education:
Job application procedure
• Interested and qualified? Click here to apply
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