Summary
Date Posted: Monday, December 11 2023, Base Salary: Not Disclosed

JOB DETAILS:
• As a Marketing Deployment Intern at BAT Zambia, you will play a crucial role in supporting our marketing initiatives and ensuring seamless execution of campaigns. This internship provides a unique opportunity to explore the 70:20:10 learning model by giving more hands-on experience in a dynamic and globally recognized company. Your role will be to support the implementation of end-to-end route to consumer activities across the market in line with the agreed cycle plan and marketing/brand strategy.

What You Will Be Accountable For
Campaign Management
• Assist in the planning, coordination, and execution of marketing campaigns across various channels.
• Collaborate with cross-functional teams to ensure timely and accurate deployment of marketing materials.
• Support the timely implementation of customer engagement programmes and provide necessary support in monitoring for achievement of objectives.
• Support cycle activity rollout including Activity Recommendation [ACREC] creation and regular evaluations.
• All marketing activities must be implemented in line with market and brand strategy, market regulation and BAT International Marketing Principles [IMP]
Data Analysis
• Analyze campaign performance data and provide insights to optimize future marketing strategies.
• Work with analytics tools to track key performance indicators (KPIs) and assess the impact of marketing investment.
Content Management
• Analyze campaign performance data and provide insights to optimize future marketing strategies.
• Support the creation and management of marketing content, ensuring alignment with brand guidelines and regulatory requirements.
• Collaborate with creative teams (internal & external) to develop engaging and effective marketing materials.
Supplier Management
• Implement best in market supplier management principles ensuring mutual benefit.
• Manage end-to-end sourcing of products & services from onboarded suppliers, and scout for new supplier capabilities onboarding.
• Hold and document regular supplier evaluation sessions in line with best in market procurement practices.
Reporting
• Generate regular reports on marketing activities and present key findings to relevant stakeholders.
• Contribute to post-campaign analysis to assess overall effectiveness.

Essential Experience, Skills And Knowledge
• University Degree in either Marketing, Business Commercial or another related field.
• A maximum of 2 years post-graduation.
• The candidate must be able to demonstrate an interest in and awareness of product development, trade and consumer insights, copy strategy and Below the Line [BTL] communication.
• Ability to collect and analyse market data and consumer trends to inform marketing strategies.
• Good organizational skills to handle multiple projects and ensure timely implementation.
• Understanding of digital platforms, social media, and online marketing platforms and tools for effective campaign deployment.
• Great communication skills for better collaboration across the value chain
• Computer literate and well versed with all Microsoft Office Packages.
• Entry level Project Management skills will be an advantage.

We Are Bat
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

Belonging, Achieving, Together
• Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
• BAT Zambia is an equal opportunity employer who believes in the power of a truly diverse workforce. Preference will be given to suitable candidates from designated groups as we aim towards achievement of our Diversity, Inclusion and Belonging strategy and Employment Equity plan.
• Be vigilant – BAT will never ask a job candidate for money for any reason, including paying for visa, work permits or pre-employment checks. If someone invites you to apply for a BAT role and asks for payment for these types of activities, it is not a legitimate BAT job.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
• Interested and qualified? Click here to apply

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