Summary
Date Posted: Tuesday, August 20 2024, Base Salary: Not Disclosed

JOB DETAILS:
Job Title: Enterprise Marketing Coordinator
This function is responsible for assisting in the execution of strategies, brand management and campaigns. The executive will support the generation of strategies that will grow MTN Business’s Market Share as well as brand visibility and reputation, improve customer experience and drive growth.
Under the supervision of the Enterprise Solutions Manager, below are the Key Job Responsibilities
• In conjunction with the Media Agency and products and sales teams, plans and develops media and go to market strategy;
• Manage advertising/communication concepts in support of the MTN Business brand building initiatives that can be successfully executed in the market place;
• Assist in drafting briefs and manage the day to day interactions with all relevant Media and Creative Advertising agencies;
• Monitor Competitor activities in media and sponsorship and make recommendations for action;
• Monitor key market indices as they affect brand preference, equity and market share to support decision making;
• Assist in the implementation of the brand equity building strategies for master brand in line with the group expectations to ensure consistency in the brand;
• Plan, co-ordinate and implement internal marketing;
• Event Planning and implementation;
• To draft and build reports for Management decision making;
• Supports all master brand equity initiatives to ensure the successful execution thereof;
• Implements rollout plans and route to market strategy for all master brand initiatives to ensure successful execution thereof;
• Executes brand equity and affinity growing projects to ensure successful execution thereof;
• Initiating effective marketing campaigns online and run regular social promotions and track their success e.g. Facebook and Twitter chats, LinkedIn discussions etc;
• Building and managing a rich content/editorial calendar that attracts a qualified audience to our chosen digital platforms;
• Writing various types of articles on products and services that will be used as content for our platforms;
• Assisting in budget management through regular reporting of budget utilization and submitting and reconciling expense reports;
• Provide Brand support to other departments;
• Support in the management of the production of advertising creative materials e.g. outdoor, TV and radio;
• To update and maintain policies and procedures;
• Any other responsibilities or tasks as maybe assigned by management.

Candidate Requirements
• Grade 12 certificate with 5 credits or better of which English and Mathematics are a must;
• Degree in Marketing or other business-related field;
• 3 years’ experience of Marketing experience within an Advertising / Communications Industry
• Experience in the telecommunications industry will be an added advantage.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
• Candidates are mandated to answer the below on their cover page to the hiring Manager.
• Values are the core of MTN Zambia’s culture. Our five values called ‘Live Y’ello’ is the force that unites and inspires each one of us to make an impact that matters in the world. So, tell us: Which one of our five Live Y’ello Values resonates most with you and why? (limit 250 words)
• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act with Inclusion
• Hand delivered applications will not be accepted. The closing date for accepting applications is 27 August 2024.
• Interested and qualified/ click here to apply

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